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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

EyesOn Design to honor Volkswagen design chief Walter de'Silva

The 24th-annual EyesOn Design car show will honor Volkswagen Group design chief Walter de'Silva with a Lifetime Design Achievement Award, the organizers said. De'Silva is responsible for designing the passenger cars for Audi, Bentley, Bugatti, Lamborghini and Volkswagen. He designed the 2008 Volkswagen Golf, the '10 Touareg and many others.

CAR interviews Mazda design chief Ikuo Maeda (2010)

By Tim Pollard Motor Industry 02 September 2010 13:30 CAR has been out to Italy to see the world premier of the new Mazda Shinari concept car. It's the car that ushers in chief designer Ikuo Maeda's new Kodo design mantra, a sharper, faster stylistic treatment that will take over from Laurens van den Acker's Nagare vision. Maeda is the first Japanese design boss for a generation – it seems that Mazda has looked within after a series of European creative brains who each stayed for five years or less, arguably not long enough to see through any substantial aesthetic change.